Power To You(tube) – Why Vodafone Is Dumping Its Sponsorship Deals For Social Media

Sport is big business. Millions pay through the nose for season tickets, £60 replica shirts, poorly made scarves, overpriced beer and expensive TV subscriptions just to see how their favourite player or team fares in their latest encounter against their latest enemy. Last month BT sport paid £897 million for the right to broadcast European football in the UK for three years, highlighting the immense amount of money in the game. Advertisers have often seen sport as an opportunity to advertise their products not just to the fans, but on a global scale. For example, according to the Premier League, the companies that have their insignia emblazoned on the player’s shirts are seen by 4.7 billion people in 212 territories around the world and in return, the individual or team receives a healthy remuneration for the privilege. The symbiotic nature of this relationship is important at the highest levels, where it is almost seen as a necessity to maintain pace with sporting rivals.

DIY PR Success - 7 Social Media Tips

Business owners can be the best PR managers. Using social media and the Internet as a distribution platform you can match the results of even the best PR agency. However, the amateur marketer can need a little help learning the short-cuts to early success.

Here are some easy steps to get these social media tools returning real PR and branding results:

1. Set-up your PR and Branding Platform. Start small and focused. This platform is going to be where you drive people to learn more about your business, products, and services. Pointing back to this central focal point with all of your PR and branding campaigns with assist lead generation.

If you are technically inclined a simple blog is a great place to start. However, it is not necessary--you can chose to make Facebook, MySpace, or LinkedIn your personal brand platform. Make sure a visitor is engaged with your strategy when they arrive.

2. Listen First. Once you have a good platform, a base station, you need to start listening to your market. Consumers are all over the Internet and making it easier and easier to survey their needs.

A great place to start listening is on Twitter--the premiere social networking and conversation tool. Search for key words associated with your market in the Twitter search engine, then sit back and see what they expect.

3. Participate. Listening is important, but participation builds trust, relationships, and targeted audiences. Ultimately, and online PR and branding strategy online is community building.

Community building means conversations and conversations build audiences. Audiences that will trust your recommendations, marketing, and services. Participation in your community will create sales leads for your business, if done appropriately.

4. Give Value First. Consumers are naturally skeptical, especially online. Nothing brings a sale faster than "giving first" and breaking that natural skepticism. Online publishing tools and platforms have made is a snap to leverage the Internet for big-time audience generation and distribution.

Creating valuable content targeted at solving problems for your ideal customer can make a big impact. This can be as simple as a blog post, eBook, or amateur video. This little effort and value given freely and distributed widely will bring enormous return.

5. Build Relationships. You have to care! Consumers and customers see this in a heartbeat--and they react. Quickly returning emails, phone calls, and even tweets show a passion for your business and the customers you serve.

Customers greeted with a sense of urgency can be the biggest advocates and promoters of your products and services.

6. Be Helpful. Consumers are using the Internet more and more to find information and solutions to their problems. Being helpful is one the most powerful marketing tactics. The psychological principle of reciprocity can produce incredible returns on a simple helpful tip, pointer, or referral.

If you know the answer to a question--help someone. There are lots of ways to help online and build your brand. Check out LinkedIn Answers or Yahoo!Answers.

7. Promote Others. Having a successful PR and branding strategy is not all about you. Promoting others builds your audience and reputation. This technique has two benefits: Getting the reciprocity of helping someone else with a campaign. Second, you get the attention and trust of those who follow your advice and gain value.

Promoting others is like doubling your product base and increasing your marketing reach.

7.5 Engage PR and Marketing Professionals. With so many social media tools available and free advice on the Internet it is easy to rush in without a plan. Doing PR and branding without clear objectives and concise messages can be an obvious train wreck to consumers--a lasting bad impression.

Professional advice and guidance from PR and marketing professionals can help you set firm footing and foundation under your idea. Then you can make do-it-yourself have real impact.






Article Source: http://EzineArticles.com/1912105

7 Social Media Tips to Get You Started on the Path to Success!

The number one question we get from beginners is; "How do I get started?"

There are so many social media websites out there, and we understand it can be very intimidating. The Social Media Square One objective is to reduce those stress levels, and make the online process not only profitable for you, but fun too! We would like to share with you 7 tips for getting started with your social media marketing plan.


Use Your Real Name - For some reason, buying a product or service from "HotMama352" does not seem very attractive. Make sure to use your real name when signing up for social accounts. If your name is taken, then it would be acceptable to add some numbers so that it is still recognizable. For example, if your name is a common one like John Smith, it would be OK to use JohnSmith950.
A Photo of You - When choosing an avatar (profile photo) make sure to pick a one that is fun and representative of your professional personality. People do not want to do business with a logo, cartoon, pet or eyeball. Let them see your beautiful face so they know who they are talking to. People are more responsive when they can put a face to a name.
Know Your Audience - Many small business owners are working hard to sell to anybody and everybody in order to increase revenue. While this has you working hard and achieving some amount of success, we know that identifying your target market is one of the most important things a business can do. With so many social networks out there, you want to find the ones that your customers and prospects are using. For example, you might hear that a site like Myspace is out of favor in the social media world, but for a musician, it is still a must. On the other hand, if you want to target the 13-17 year old demographic, LinkedIn might not be the best place to be spending your time. Our advice is to do some research, find out where your customers and prospects are spending their time, and get yourself set up on those social networks as soon as possible so that you can jump into the conversation and start generating leads!
Listen - Once you are a member of the social networks, take the time to listen to what the community is talking about. If you jump in and use the platform with a megaphone to sell your product or service, your credibility will be lost. There is nothing virtual about this online social world, these are real people having real conversations. So act in the same way you would at a live networking event in your hometown. If you would not bombard me with a sales pitch at a live event, don't do it inside of social media either.
Build Relationships - People want to do business with others they like, know and trust. Social media gives us an amazing platform to earn that trust by simply taking the time to build great relationships with them. Just like in real life, this takes time. You must share something about yourself. Don't be afraid to talk about your likes, interests and passions. Nobody wants to do business with a logo or pushy salesperson, so open up and start making friends. Word of mouth is the most powerful form of marketing there is, and you have almost 500 million people out there with the potential to become brand ambassadors for your company. Let's make the most of it by caring about the people, creating value, and showing them that we are here to meet their needs.
Don't Worry About the Numbers - If you only have a couple of hundred people in your network, do not let that get you down. The key is to target your followers, and many times less can be more. We have seen people time and time again try to automate the process in order to increase their friend/followers, but most of the time it leads to a large number filled with bots, spammers, and vacant accounts that bring no value to you, your business, or the community.
Budget Your Time - Minutes can quickly turn into hours on social networks if you are not careful. Many people get caught up playing Facebook games like FarmVille, surfing YouTube for hours watching funny videos, or hitting the refresh button over and over waiting on responses from a post. Our advice is to log in with a set time goal and stick to it.



Article Source: http://EzineArticles.com/4687893

Social Media Tips - Top 10

Don't just broadcast a sales message

The key to a successful social media presence lies with the social part. Your business should engage with others and assist where possible rather than just trying to sell all the time.

Choose your social media sites

There are few business owners who have time to use all the various social media platforms. It's best to try some out initially and see how useful they are before deciding on one or two to focus on as an addition to your marketing mix.

Set your success parameters

Before using social media sites it's wise to decide on what you're trying to achieve. This could range from brand awareness to generating more comments on your blog or increasing the number of sales leads gained online.

Be persistent and consistent

Like most things in business, social media requires a consistent approach in order to get results. If you fail to regularly update your Facebook page or Twitter account then you can't expect others to maintain a level of interest in them.

Don't jump on the bandwagon

If for example you're using Twitter and a big story breaks in your industry, don't just comment echoing what the majority of others are saying. It can be hard to stand out from the crowd but if you take a considered approach and try to think of a different angle to the story, more people may sit up and take notice.

Share other's content

Building relationships online can be done through sharing other people's content. For example if you read an interesting blog post via Twitter or Facebook on your industry then you should share it with your contacts (quoting the original source). If you share content then others are more likely to reciprocate.

Brand your accounts

When setting up your social media accounts on Facebook and Twitter you should get the pages custom designed to match the rest of your branding so it's instantly recognisable.

Don't post things just for the sake of it

There may well be days when you don't have anything interesting or relevant to say. If this is the case it's better to post nothing rather than something nobody's interested in like what you're planning to eat for dinner.

Relevance is everything

It can be easy to get hooked on these sites and desperately try to get more fans and followers than your competitors. Remember that it's better to have a small number of followers who are interested in what you've got to say rather than hundreds who couldn't care less.

Put links to your accounts on your website

A good way to gain more followers and fans on social media sites is to integrate logos for the relevant sites on your website's home page.



Article Source: http://EzineArticles.com/5478675

5 Basic Facebook, Twitter and Social Media Tips For Small Businesses

Social Media is nothing new these days. Everyone from grandmothers to first graders have their own Twitter or Facebook page. With comScore reporting a 25% increase in unique visitors to social media sites in June, 2008 compared to June, 2007, social media needs to be in every small business marketing plan.

The problem is, how can small businesses find customers via social media with such a saturation of users? Here are some tips that can help:

1. Focus On the Big Names First

Open accounts on Twitter, Facebook and MySpace to start. Every small business with an online presence - whether you actually sell products online or simply have a site for your brick and mortar business - should have an account with them. They are all easy to set up and free. Be sure to create a Facebook Fan Page for your business, rather than a typical Profile Page.

2. Brand Your Pages

Twitter, Facebook and MySpace all allow you to customize your pages in some way. Be sure not to use the default templates each site offers you. Facebook and Twitter even allow you to have your own vanity URL, meaning if you own a pizza parlor, your Facebook URL could be "facebook.com/"yourpizzaparlor" (some qualifications must be met).

Create a 200 x 200 image containing your business name, logo and contact information for Twitter. You can also use this template or simply create it in Word or Powerpoint (just remember to save it as a PDF document).

Facebook does not yet allow you to customize your entire Fan Page, but you can create an image that contains your business name and logo and upload it. This way, every update or post you create contains your image.

MySpace allows you to customize nearly every aspect of your page. Be sure to upload an image of your business name and logo (use the Facebook image you created) as your profile image, and create a background containing either your business colors, themes or your logo.

3. Add Unique Content

Unique content can be created easily for even the smallest businesses as well as those that do not even sell their products online. Go beyond basic written content explaining the mission of your small business, the products or services you offer and your location (though all of those ARE necessary). Give your potential customers something unique that will make them want to visit your website and/or business location, and eventually return. Videos, photos, polls and contests are just a few forms of content that can make your page stand out.

For example, a bakery that only sells its products direct from their location could make a short, documentary-style video of their baking facility. An online jewelry site could upload images of some of their newest pieces. A florist located in Los Angeles with only an informational website could post a poll on Twitter and Facebook asking people what their favorite summer flower might be, and then responding to those who answer with a special offer.

Note: Every business should at least have one short video on their website, Facebook and MySpace page for three reasons:

1.Video is one of the most easily consumable forms of online content.

2.It is easy to make (most digital cameras or phones can make a decent video).

3.It can be easily shared online.

4. Advertise Your Pages

One you have all of your pages up and running with some content and pertinent information, make sure to advertise them properly. Each site has its own name for what you would simply call a "potential customer":

1.Facebook Business Pages have "Fans"

2.Twitter pages have "Followers

3.MySpace pages have "Friends"

Create links to each of your pages using logos, text or both, and place them in a prominent position on your website. Make sure to include those same logos/links on every email you send out to your email list.

5. Engage Directly

The best advantage social media advertising holds over any other form of advertising (besides being free) is the ability it gives you to interact with customers and potential customers. Be sure to take advantage of this fact the moment your business pages are up and running. Start by making friends: just use each site's search tools to find people who might be writing about or searching for the kind of products you offer.

Facebook will take care of some of the work by suggesting some people you should "invite" to become fans of your business, but be sure to also search for your own. Try looking for similar businesses and invite fans of their pages.

Twitter will also suggest users to follow who will then follow you. However, search.twitter.com is an invaluable tool for any business because it can immediately put you into contact with people who might want what you sell. Let's use the bakery example again: Go to search.twitter.com and search for "breakfast pastries Los Angeles". You will be given a long list of every individual on Twitter who has recently typed in the phrase "breakfast pastries" as well as the location "Los Angeles". Some might simply be talking about a great breakfast pastry they just finished, but others might be asking for a great bakery in the Los Angeles area for breakfast pastries. Now is your chance to engage them directly and suggest your bakery.

By using these tips when setting up your social media pages, you will be on your way to breaking through the throngs of users and finding genuinely new customers to help make your small business even more profitable.



Article Source: http://EzineArticles.com/2577880

DO's & DON'Ts for bloggers

We got the lowdown on all things blogging from some of the top industry experts in the blogosphere. If you’re wondering what you should and shouldn’t be doing when you’re blogging – check out our expert panel’s top tips.

Here’s what you SHOULD be doing:

"DO be tenacious - don't give up, regular and disciplined posting pays off eventually." Dominic Smales – Gleam Digital.

"DO think about brands and how you can work with them." Vicki Fogwill – Social Media Manager for Next.

"DO make real world connections as well as online ones - the contacts you can make at events and seminars will be invaluable." Dominic Smales – Gleam Digital.

"DO value your work and your own worth." Kat Williams – Rocknrollbride.com.

"DO become friends with other bloggers. Rival blogs in London have become my best friends – it becomes a family. You should see bloggers as friends rather than enemies. Networking is huge!" Emily Johnston – Fashionfoiegras.com.

"DO look for stories and be proactive." Pat McNulty – Wed Editor at Cosmopolitan.co.uk.

"DO collaborate. Invite other bloggers onto your blog or channel then do the same with them. Post or publish together, linking to each other’s posts - your traffic should benefit." Dominic Smales – Gleam Digital.

Now take a read on what you SHOULDN’T be doing:

"DON’T blog/vlog thinking it’s a fast track to riches or even freebies. The audience and potential clients can tell and will run a mile. The pure passion and enthusiasm of your blog is what will make it successful." Dominic Smales – Gleam Digital.

"DON’T just email asking for free stuff and invites to events." Vicki Fogwill – Social Media Manager for Next.

"DON’T write things and assume everyone is interested. You may not have an audience." Andreas Pouros – Greenlight Digital.

"DON’T be controversial for the sake of it." Kat Williams – Rocknrollbride.com.

"DON’T get frustrated. Stick with it – it’s not always a quick fix." Emily Johnston – Fashionfoiegras.com.

"DON’T make enemies of other bloggers or brands. If you have a non-constructive, negative opinion of someone or something, keep it to yourself or tell your Mum, just don't tweet or post about it." Dominic Smales - Gleam Digital.

"DON’T give away your rights or content. Your audience is valuable - so don't be afraid to constantly question, 'What's in it for me?'" Dominic Smales – Gleam Digital.

Read more: http://www.cosmopolitan.co.uk/blogs/cosmo-blog-awards-2013/Do's-and-don'ts-for-bloggers#ixzz2acJQTJRo

3 Twitter Don'ts

Everyone has been talking about making use of Twitter to reach out to more targeted audiences, and getting more customers using this extremely easy to use social networking platform, you need to use it the correct way in order to reap maximum benefits from it.

As with all marketing mediums, there are certain things you need to look out for (and make sure you do not make the same mistakes) to make sure that you get maximum results from your marketing efforts (and not seeing hard work going down the drain).

In this article, you will discover 3 Twitter don'ts that you must avoid at all costs if you want to have an effective marketing campaign using Twitter.

1. Unrelated/Poor Quality Content

People choose to follow you for one reason - And that reason is that they believe that you do have something that they are interested in (in the subject they are interested in).

If you want to retain your followers, make sure that you post only quality content (meaning, content that is related to the niche that you are in).

You can either write these content yourself, or you can post links to contents that you come across which you find interesting and think will benefit your followers.

2. Spamming Your Affiliate Links

Do not spam your followers with nothing but affiliate links to products and services that you are promoting. By doing so will result in your followers gradually unfollow you, simply because you are nothing but a spammer.

What you should do instead is to have a mix of good quality content along with product promotions - For example, you can post 3 to 4 good quality content in your tweets, followed by 1 product recommendation.

By doing so, your followers will be more receptive to your product recommendations - And hence are more willing to check out (and buy what you have recommended) rather than you flood your entire Twitter account with your affiliate links.

3. Non-Activity

As with all social networking sites, you need to participate frequently in order for your Twitter marketing efforts to be effectively.

On the average, I would recommend that you post a tweet every single day (or every alternate days).

On top of posting tweets to share contents or promote a product/service, you may also want to participate in ongoing discussions, or responding to your followers' questions.



Article Source: http://EzineArticles.com/4988450

Social Media Tips - Expand The Voice Of Your Business

The world of social media is ever changing and is very fast paced. To use the social sites available for your business here are some social media tips for you to get you started. Keep reading as there's some great stuff for you if you're starting out

1. Firstly you need to be yourself on social media. Just because you are a business doesn't mean you have to be corporate. In fact, on social sites people are looking to connect with people. They want to know who is behind the business and not be faced with some faceless corporate entity.

2. Here's one of the most important tips of all. Listen to your customers. They're making the effort to be on social media. They're looking at your stuff, they're obviously interested and social sites like Facebook, LinkedIn, YouTube and Twitter are fantastic sites for you to find out what they're saying. Look at their posts, read their comments, and above all else take action on what you learn. They can be your biggest advocates so treat them like real people and listen to them.

3. Social media is a long term game so you need to be patient. It takes time to build a brand, but because of the reach of social media, once you've got your name out there, it's very hard to hold back the floodgates! (If you do it properly). Give helpful tips about your niche, interact with people and that will go a long way to building and establishing your brand.

4. You need to make the most of every opportunity to get your name out on social media. There are many different social media platforms and if you're serious about building your business using social media, then try to structure your posts to the various platforms. One of the most important tips is to have a schedule of what you're going to post and stick to that schedule. That way you've got a plan of what you're going to say, it prevents you going off on tangents, and will build a better brand for you in the long term.

5. We said above that social and online media is forever changing and that means you need to be flexible. Websites change all the time, Facebook is forever changing and new players are constantly coming into the market, so you need to be nimble enough to allow for these changes. Post great content and you can't go wrong.

6. Collaborating with others is key to your success. Don't think of your competition as competition. Think of ways that you can work together to spread both brands. Social media makes companies very transparent and if you're a small business collaborating with other similar businesses is a great way to get your name visible and noticed.

7. The last of our tips is to be humble about your achievements. You need to let people know what you're doing as you can be sure your competition is doing exactly that (but read point six above!). But you don't need to blow your trumpet from the rooftops. Just be subtle and quietly let people know about what you're doing and if you treat people with respect, and show them your successes you will find your social media marketing to be much more effective.

These seven tips give you an overview about how you should treat your social interactions. You use social and online media to keep your business and brand ahead of the curve and to give yourself high visibility. Use these easy ideas to turn marketing strategies into a successful brand.

Article Source: http://EzineArticles.com/7265491

What is Social Media? A Guide to Profiting From Social Networking

SM is an umbrella term that encompasses the technologies and the activities that people use to share experiences, ideas and information with each other. The term is still evolving. The term "SOCIAL MEDIA" most often refers to activities that integrate technology, social (or human) interaction, and the construction of words, pictures, videos and audio - better known as "user generated content" [an example of UGC would be videos on YouTube.]

Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing (crowd outsourcing), and voice over IP, to name a few.

Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Youmeo (social network aggregation), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging) and other microblogs such as Jaiku and Pownce.

--- What is Social Media Marketing (SMM)?

SMM is where you use social media networking and user-generated content platforms to promote a product, service or content. SMM typically involves creating and participating in a "conversation" with the target audience, rather than blatantly advertising to them.

SMM can also include creating and promoting viral content that is meant to be shared by users. Many marketers are not comfortable with the lack of control over social media but when approached properly, social networks can be extremely effective channels for building product evangelism, reputation management or corporate branding

--- Why is it becoming so popular?

I believe it's simply because it mirrors our true nature. We are gregarious by nature and for once we are able to use technology easily to reach out and connect in new and exciting ways. It's still all so new too, there are new frontiers popping up regularly and it's a bit like the early Internet "gold rush" days during the 90's

--- Is every Social Media site for every entrepreneur?

They might not think so, but it is. You do it naturally every day, SM online is simply the same thing applied technologically.

--- How does a business owner determine which site is the best match for them?

Good question. Not all SM Sites are equal. I typically advise people to think "classical marketing" and don't let the 'flashing lights' fool you. Visit the site, pat attention to the conversation. "Lurk" for a while. Ask a question, see what happens. Each environment has its own rules. Blunder in and start shouting and you'll get flamed. Respect the environments 'sub culture' and you'll do fine. An obvious example of this in action is a site that caters to "gamers" - you instinctively know that if you're selling insurance you would have a tough time in that environment. Like I said, think like a classical marketer.

--- Are there some "best practices" steps to starting and maintaining your SMM sites? And how do I make social networking work for me?

- Social Media Marketing

Many a company has forgotten the old maxim, "Act in haste, repent at your leisure..." The same warning should be applied to companies rushing to get in on the social media marketing wave.

If you hear things at work like "We should have a blog," or "Let's join Facebook," I suggest [respectfully] that maybe you are about to make a whopper of a mistake.

Here's why...

- Backwards is bad

You are starting your social media strategy design backwards - and this will lead to trouble.

In any other business endeavor we start by figuring out what we want to accomplish. Social media technologies are not magical. They're just tools too. It's time to stop doing social media marketing because it's trendy and instead do it because it works!

- 4 Things to Remember

(1) The web is about people. You need to know your audience. Understand their capabilities, their hangouts online, their language and behaviors. If you're targeting business travelers then consider rating and review sites for example. Just don't guess...

(2) Figure out what will be different when you are done. This is the "why" behind your plans. Do you want to create a close knit community or a product testing ground. Understand the motive's behind your actions.

(3) What outcomes and objectives are you seeking to achieve. Consider the end result and how you will measure it. A fuzzy or fluffy end result is almost as bad as not specifying one at all. How will you measure success?

(4) What technology to choose. Only answer this question when you've completed the others because then you'll know with clarity and confidence.

In conclusion, if you recognize classic business planning and management principles amongst these notes you'd be correct. The game may have changed, but the rules are still the same. Plan first, then act with confidence.

--- How long is this new type of marketing going to take to master?

The actual skills are quite simple - you likely already have them mastered. What you need to learn is the PROCESS. That takes a little time, but frankly not that much.

--- What if I don't know many people to invite to my network?

No problem. Answer this question "If you are the ANSWER, what was the QUESTION?" Armed with that answer you can locate groups of people who would need what you offer. You can then invite them to participate and you can SHARE your knowledge and expertise to PROVE you are the answer to their problem. Use your favourite search engine to locate these people - simply type in the QUESTION or problem. Remember, if people knew the answer they wouldn't be looking :)

--- How can I get business through SMM?

It's a funny thing when I'm asked this. We do it daily, so I marvel at the fact people think it's different online. Sure there's a layer of technology in the mix, but it's still about people getting to know people. Remember the old maxim, people buy from people they like and trust.

SMM simply enables (or should I say empowers) you to do this more effectively.

--- Why Most Brands Fail on Social Networks

A new report from JupiterResearch sheds light on what many online marketers suspected for quite some time. Most brands are failing to make impact on social networks...

Naughton's Law states: "We invariably over-estimate the short-term implications of new communications technologies, and we grievously underestimate their long term impacts." Every brand should be online in the best way, know its consumers, and maximize the benefit of its online offering to those consumers.

Here are some startling facts from the report:

- Startling Facts:

(*) The average branded social networking page has only 6,494 friends.
(*) Many advertisers are still building branded social networking pages that broadcast content rather than inviting users to interact.
(*) "Most advertisers simply don't know how to market properly within social networks." - JupiterResearch

- New Research Suggests:

(*) You should promote your SM pages with paid adverts rather than relying on viral marketing to get the message out. Building viral buzz is harder than you think.
(*) You need to engage users on the page. Even simple forms of engagement, such as contests, on average doubled the number of friends acquired by each branded page.
(*) You must also appeal to social networkers' love of multimedia to get noticed. Social Networkers are twice as likely to visit a branded page focused on media content than a branded page focused on products.

--- How does the non-writer do this type of marketing?

It really shouldn't pose a problem. The 'Net is vast and there's room for each of us to be AUTHENTIC. Even behind the shield of a computer many of us seem able to sense a scoundrel or someone "putting on airs".

If you can email you can do SM. If you can talk you can SM. If you have a pulse... you get the idea.

--- Do the Social Media Marketing sites have fees to pay?

Typically NO. I advise you to initially avoid any sites that ask for payment until you know precisely what you are paying for. There are some good fee based sites out there, but the good ones also offer a free version too - start there if you wish. Let the results determine the level of investment you are prepared to make.

--- Are there some sites that you would recommend for business people?

LinkedIn.com
eCademy.com
SelfGrowth.com
Ning.com - 'create your own' Social Media website.

--- Will I have to spend hours a day keeping in touch with all of the people who write to me?

You will need to invest time and energy in your online marketing. Whether it's YOU that does this or one of your staff is entirely up to you. But you cannot expect a "set and forget" solution to something that is inherently human.

--- How can I protect myself from "weirdoes?"

Be careful. Don't give away sensitive or private information online. You will always be exposed to some degree to odd people. I get some very odd emails and propositions, however you need to remember this is business, and although you are using "personal skills" to network online, never forget that.

--- How can I come across as a professional on these sites, and is it possible to do "real" business this way?

Yes. Publish a professional PROFILE. Show you are a professional and act accordingly and you will be perceived as such. Include family photos of you dressed as a clown at your kids birthday party at your own peril. Remember, online your "goofs" are eternal and will haunt you forever. Online reputation is area you need to tread carefully within. It's a bit off topic, but that's why I tell teenagers that they should be very careful about the pictures and posts they put on these social websites. Because in a few years the recruiters will be Googling them and this will be part of their "resume" and frankly it can be a career killer before it even starts.

--- Why do some people seem to get good results and others just get discouraged?

As with all things in life some people quit too early. Social Media Marketing and Social Networking takes time. It's like any relationship you develop with another human, rushing to the finish just gets you slapped... Metaphorically and literally too!

Also, success online isn't about one big thing, it's about a cluster of little things done consistently with focus and commitment. The strongest trees take the longest to grow. Online things happen a lot faster, but still there is a time commitment, think 6 to 12 months and you'll be thinking along the right lines.

--- Is there a "fast start" strategy once I sign up for a Social media marketing site?

There is. Create a professional profile. Publish some content establishing you as an expert in your field. The 'readers' will approve and so will the search engines. Explore the active or "hot zones" within the SM site, pay attention to the type of communication and then dive in. Give first. Build kudos and credit before you try asking for anything.

To keep up, use technology to "feed" your SM presence from your other sites like your blog or website. I use technology to syndicate and publish my content to all my SM sites with the push of one button. It makes connecting and staying up to date a breeze.

Remember to invite your friends to join you. Add a promotional button on your "other" sites - for instance if you decide to join Twitter, you can put a "Follow Me" link on your website. Connect, Communicate and Commit. Now 'rinse and repeat.'

--- Extra Topics...

- The 16 Rules of Social Media Optimization

Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a Digg or Share This button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing (SEO.)

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

Rohit Bhargava was credited with inventing the term SMO. His original five rules for conducting Social Media Optimization have grown to 16 (as of today.) For reference, here is an aggregated list so far:

1. Increase your linkability

2. Make tagging and bookmarking easy

3. Reward inbound links

4. Help your content travel

5. Encourage the mashup

6. Be a User Resource, even if it doesn't help you

7. Reward helpful and valuable users

8. Participate

9. Know how to target your audience

10. Create content

11. Be real

12. Don't forget your roots, be humble

13. Don't be afraid to try new things, stay fresh

14. Develop a SMO strategy

15. Choose your SMO tactics wisely

16. Make SMO part of your process and best practices

Much of what is listed here is common sense, some say it just Web2.0 marketing. Whatever you may think it's definitely good advice no matter what. I'm just pleased we are taking the subject seriously now and promoting strategic content creation as an important aspect in the mix.

- 15 Social Media Facts That You Should Know

(1) Approx. 3 out 4 people in North America use the web
(2) Women are a growth area online.
(3) 44% of the Internet users are between the age of 35 and 54.
(4) Approx. 3 out of 4 people in North America use social networks.
(5) They spend an average of 6 hrs a month on these social networks and view more than 800 web pages.
(6) 51% of social network users are female - they also consume about 200 pages more than men and spend an extra 2 hours online.
(7) Canada is a Facebook nation, the USA is a MySpace nation.
(8) 65.7% of Canadians use Facebook each month spending an average of 350 minutes and consuming 725 pages of content.
(9) 35+ is the biggest age growth sector on Facebook.
(10) Online video and multimedia has grown over 300% in North America.
(11) The average length of a video online is 3.4 minutes
(12) 89% of all Internet users have watched a video in the past month.
(13) 57% of all videos are consumed on YouTube.
(14) Blogs reach more than 60% of all (online) people in North America. Blogging is growing at almost twice the rate of the Internet.
(15) Social networking and multimedia has a reach of more than 80% of the North American population.

Bottom line, if you are not engaged in social media conversations with your marketplace, then you face a very uncertain future. As I'm fond of saying "Be Found, Be Noticed or Be History!"

Article Source: http://EzineArticles.com/1470894

How To Get The Most Out Of Facebook For Your Business

Setting up a Facebook page is quick and easy, especially considering how beneficial one can be to your business. However, to get the most out of Facebook, your business’ page, profile and presence on the social media site needs to be correctly managed and maintained.

Here are five categories you should consider when managing and maintaining your business’ Facebook presence:
1. What to Post

The Basics:

Post pictures, videos, questions and facts related to your business, or that you think will engage your audience.

Post pictures and videos that excite and amuse or that your page’s viewers will find instantly recognisable. Why not post pictures celebrating special days like Valentine’s Day or Christmas, but with your company’s own special twist? For example, biscuit manufacturers Oreo sculpt pictures emblematic of certain holidays and anniversaries out of the cream in their cookies.
If your company is running a multimedia advertising campaign, post images and videos on Facebook to coincide with your billboard, magazine and television adverts.

Be an Industry Leader:

Ask your fans questions or post facts related to you and your company’s field of expertise. Post links to articles that you think your fans, followers and customers will find interesting, with pictures that will catch the attention of those who view your Facebook page – Facebook lets you post links and pictures at the same time. Cement your position as an expert in your field and your company’s position as an industry leader with the relevant and interesting information you post.

Ask your Fans:

Ask your fans for their input in certain company decisions, like what your mascot should be called, what new flavour of ice cream your frozen goods company should sell, or what your retail company’s new range of clothes should be called. Plush soft toy company Squishable gained over 700,000 likes on their Facebook page by asking their fans to vote for which creatures should be made into cuddly companions.

Promoted Posts:

Whatever you post will show up in your fans’ News Feeds – those who have liked your page – and the better the quality of posts, the more likely it is that people will like your page. Facebook users spend an average of 40% of their time scrolling through the News Feed, so having your posts appear there ensures that your fans will see them.

If your page has more than 400 likes, you can pay to promote your posts. Promoting posts moves them higher in the News Feed so that the people you shared it with are likely to see it. According to Facebook:

You can promote any post you share from your News Feed, profile or Page, including status updates, photos, videos, questions and offers. You can also promote and share posts from friends and people you follow.

Any post you promote will be labelled “Sponsored by” and then your business’ name.

Celebrate Milestones:



Milestones are special page posts that take up the entire width of the timeline rather than just one side of the timeline. Add them to your page to mark special dates in your company’s history, such as when the company was founded or when you moved to new offices.

You can post pictures alongside milestones to better illustrate their significance. When your company does something special, record it with a milestone on your Facebook page.

Conclusions:

According to Facebook’s business page, successful posts are:

Short: Posts between 100 and 250 characters get about 60% more likes, comments and shares

Visual: Photo albums, pictures and videos get 180%, 120%, and 100% more engagement respectively

Optimised: Page Insights help you learn things such as what times people engage most with your content so you can post during those hours.

Post regularly, about once or twice a week, but make sure you don’t bombard your fans with information: if their News Feed is inundated with your posts they will get sick of hearing about your company and “unlike” your page.

Bear in mind that many of the users who have liked your page have done so because they are interested in the product or services you provide (unless they are friends, employees and colleagues, although they might like your company regardless) so make sure you provide enough information about your company on your page and in your posts.

2. Engaging with Fans and Followers

Responding to Comments:


You don’t need to respond to all the comments on your Facebook page, but answering questions and liking a few statements will make your fans feel like their opinions matter. If managed right, your page will act more like a forum for people to talk about your products and your posts amongst themselves.

Reward your favourite comments, not just by liking them, but by illustrating them and reposting them as a picture. This will further ingratiate your company to your fans and will help you highlight positive feedback about your company.

Unfortunately, there will be a few people who take advantage of the popularity of your page by posting back-linked comments. It is not worth the time or effort to constantly comb through comments to delete the few that are unrelated to your company, your fans are intelligent enough to work out which ones to avoid by themselves.

Promotions, Competitions and Contests:

Facebook has very strict guidelines for companies who want to run promotions on the site and, if you stray outside them, you run the risk of having your company’s Facebook page deleted.

Promotions, however, are one of the most successful ways to attract more fans onto your page. The problem is, you can’t use any of the features on your page to run the promotion.

All Facebook promotions need to be run through a third-party application, such as Google’s wildfire. You can’t use any of the features on your company’s page – the comments section, the photos, the events tab, the like button, etcetera – to run your Facebook promotions.

What you are allowed to do on your company’s Facebook page is advertise the promotion. However, make sure that at no point are you requiring users to “like” your page if they want to enter the contest or contacting winners and entrants on your page. It is advisable to include a disclaimer with any material related to promotions on your Facebook page, saying that in no way is Facebook itself involved.


Keeping Facebook’s stringent policies in mind, running a successful Facebook promotion is easy and often extremely beneficial: according to ExactTarget, 40% of Facebook users become fans to take advantage of promotions.

Here are a few ways to ensure your promotion's success:

Make sure it’s free and easy to enter.
Offer prizes for the winners that are related to your company’s products or service.
Decide what sort of Facebook competition you want to run. There are four basic types: sweepstakes, essay, photo and video. The last three take a lot of time, but will potentially provide your page and followers with some quality content. Sweepstakes are an easier way to engage with fans and get their information.
Collect emails: one of the greatest benefits of running a promotion on Facebook is that you can collect all the names and email addresses of the entrants, making it a great way to reach more potential fans outside of the site.
Advertise the contest everywhere you can: your website, on Twitter, in a Facebook ad, for example.
Make sure the third-party app you use is flexible, competitively priced, has mobile capabilities and can be embedded on both Facebook and your website.

Post on the Pages of Other Companies:

Businesses with smaller followings on Facebook can leverage the networks of businesses with more followers in order to increase their own fanbase.

Post on the pages of competitors and experts in your industry. Comment on their posts or the posts of their fans and followers with related information and links to your own Facebook page or website.

If you comment on the pages of other businesses, their followers who have commented in the same thread are instantly notified, drawing their attention to you.

Even if a follower hasn’t commented on a thread that you comment on, they may see it on the page. If they appreciate what you write, they may click the “like” button, which will show up in their activity for their friends to see, or they may even follow you.



Offers:

If you are a page administrator, you can pay to run offers on your page, which will reach those who have liked your page and even their friends.

Offers will appear on your page and in your fans News Feed. When your fans claim the offer, it will show up in the News Feeds of their friends, who can claim the offer in turn.

Offer something that your fans will want, like a discount on a new product or a free trial. if more people claim the offer then more people will see it.

Word-of-mouth marketing is one of the greatest tools in a business’ arsenal: according to Facebook, businesses typically receive a 3x higher return on investment when fans refer friends.

Rewards:

You could also reward your fans exclusive benefits for liking your page.

Say you are a chocolatiers releasing new flavours of one of most popular snack bars: why not give your Facebook fans the chance to taste them first.

You shouldn’t only be trying to get new fans to like your page: you should be thanking those who have liked your page already. Customer retention is the basis of growth and rewarding your customers is one of the best ways to do this.

Conclusions:

Always stay active on Facebook: posting comments, replying to your fans, constantly networking and connecting.

Make sure that the quality of your response is high and that you post information relevant to the thread – don’t be mistaken for a spammer!

Give your fans something they want, so they will keep returning to your page and also refer their friends to your business.

3. Marketing and Advertising

Creating adverts:

Creating adverts on Facebook is perhaps the best way to get people to like your page and buy your products from Facebook: according to Facebook, people who like a company’s page will spend an average on 2 times more than someone unconnected.

Facebook gives businesses three options at the start, asking whether they want to:

Get More Page Likes: Reach people who aren’t connected to your Page yet. You’ll be asked to design your advert including headline, body text and image

Promote Page Posts: Promote a specific post; giving you increased reach and increasing your chance of placement in the News Feed

Advanced Options: See all creative and bidding options in one place. You can toggle your bidding options between CPM and CPC.

Creating a good advert is like creating a good post: you need to ensure that the picture and the text is just right, catching the eye of the viewer and then telling them exactly what the advert is all about.



Targeting:

Businesses are then given options on who they want to target with their adverts, with categories such as gender, age, interests, location, connections and marital status.

Make sure you target your adverts to the right audience. For example, if you are advertising a new people carrier, the ad should pop up on the pages of parents rather than the pages of single teens.

There is even an “advanced targeting” targeting option to narrow the boundaries even further.

Paying for and Scheduling Adverts:

After you’ve named your advert (make sure its something easy to remember in case you plan on making a few) you will be asked to set a budget for your advert.

You will never pay more than your budget, but you may pay less. What you’re paying for is impressions (clicks-per-minute), the more impressions, the more of your budget the advert will cost. However, impressions prove that people are seeing and clicking on your advert, increasing the chance of a sale.

You can adjust payment options, however, by clicking “advanced options” in the goals section.

Make sure you schedule your adverts for an appropriate length of time. Facebook allows businesses to schedule their adverts to start on a certain date and end on a certain date.

Schedule your adverts to be seen at the best possible time. For example, if you are advertising for the January sales, schedule your adverts to start after Christmas and end at the start of February.

Running Multiple Adverts:


If you are unsure of your best audience (and you have the money) you can run more than one advert targeted at different audiences to determine which audience is best.

If you are running more than one advert, Facebook will optimise your adverts automatically:

When multiple adverts are running in a campaign, we'll automatically allocate more of your daily budget to higher performing adverts so it's important to put your adverts in different campaigns when you're testing them.

Change things subtly to fine tune your advert. Facebook make it easy with the “create a similar advert” option.

CPC and CPM:

Cost-Per-Click and Cost-Per-Impression are used to monitor Facebook advertising’s ROI. Here are the figures for the average CPC (also sometimes called PPC) and CPM (also sometimes called CPI) in the twelve most expensive countries, as measured by socialbakers.com:



As you can see, the price of Facebook advertising in the UK is relatively cheap CPC-wise, compared to Australia and the United States, but is equal to the latter for CPM. Canada and Germany are cheaper still: Canada’s CPC is $0.41 and there CPM is $0.09, while Germany’s CPC is $0.37 and ther CPM is $0.08.

Coordinate your Adverts with Third Parties:

You can coordinate with third party services to run adverts on Facebook based on traffic to your website or people who have bought your products online or in-store.

Target customers who may not have liked you on Facebook but have been in your store with offers and adverts for new products.

Sponsored Stories:

Sponsored stories are Facebook’s brilliant feature which highlights the comments of fans, allowing companies to pay for them to appear in the News Feeds of people who are friends with the commenter.

Sponsored stories are optimised to reach the highest number of people through word-of-mouth advertising, promoting businesses through the words of people that the viewer trusts.

Conclusions:

Make sure that what your advert is offering something that your targeted audience will see and will want. Drive traffic from adverts to the relevant websites. You could advertise an offer or a coupon to drive more traffic onto your main site.

Chinese restaurant chain P.F. Chang’s ran a three-week Facebook ads campaign which offered coupons to reward their customers.

The restaurant chain also used sponsored stories, it’s Facebook page, its website and other social media sites to drive traffic into their restaurants'.

The campaign reached 9.1 million people and grew P.F. Chang’s Facebook fanbase by more then 100% to 420,000.

Facebook ads and sponsored stories are costly, but effective. If you have money to spend on advertising then Facebook is an economical outlet, allowing you to promote your business to a wide but targeted audience.

For more advice on running Facebook ads, click here.

4. Monitor and Analyse

Monitor you Page:

It’s simple really: keep an eye on your number of fans by counting how many likes you have. You can count how many of these likes are coming from your adverts and sponsored stories in the “actions” section of the Adverts Manager page.

Make sure you monitor the comments on your page, deleting anything that is inappropriate or too irrelevant. As I said before, you can delete all the spam and back-linked comments if you want, but checking through them is not very time-effective.

Adverts Manager:

From the Adverts Manager page, you can view various statistics and analytics to do with your adverts. Here isFacebook’s list:

Actions: The number of Page likes, app installs, and event joins that come from your adverts.
Reports: In-depth performance and demographic information to understand how your campaigns are doing over time. Run News Feed reports to optimise adverts being shown in News Feed.
Inline Reporting: Your bid and price for each advert or sponsored story, advert previews and a summary of your targeting and performance.
Key metrics: Info on the size and engagement of your audience to help you monitor the success of your campaigns.
Audience graph: How much of your target audience your campaign is reaching compared to how much it could reach. If you find you’re not reaching enough of your target audience, try raising your bid or budget.
Response graph: Track the performance of your campaign by clicks and actions over time.

With all these analytics at your fingertips, you can optimise your adverts and your page to get the most out of Facebook.

Conclusions:

Always keep abreast of how your adverts and your page is doing. Adjust and optimize your adverts according to their success. Make the most of your budget. You can spend as much or as little as you want, its up to you to make it count.

5. Manage

Manage your Posts:

As well as monitoring the comments of your fans, you should monitor the success of your own posts on your business’ Facebook page.

If a post isn’t getting any likes or comments, delete it. Posts that don’t get you any interaction are just taking up space on your page.

Manage your IFrames:



IFrames are the interactive images at the top of your page beneath the cover photo in which you can put links to your photos, old polls, apps, campaigns or even display how many likes your page has.

Your first two iframes should contain your photos and how many likes you have. The rest should be constantly updated to stay relevant to your company’s activity on Facebook at the time: what competitions you’re running, for example.

Stay Abreast of Facebook’s Updates:

Last year, Facebook introduced the new timeline view for pages, providing businesses with a new challenge and a new opportunity to make their pages original and interesting.

Since then, Facebook has already started testing a new page design, introducing it to New Zealand last month.

Facebook has also announced one of their most important features to date this year: Facebook Graph Search.

Facebook Graph Search has numerous applications that could help your business: Graph Search has a huge amount of quality data about Facebook users that could help businesses target new customers or find potential employees.

Facebook’s news feed is also getting a facelift. In the proposed redesign, more space will be taken up by a content and image-laden home page, with the stories, notications and advertising within the news feed taking prominence.

Facebook is updating its service frequently. Make sure you keep an eye on news blogs and websites like this one so you can take advantage of all the features Facebook develops.

Stay Mobile:

Mobile is the future of social media marketing. It is, of course, not the only future, so don’t spend all your time streamlining your social media for mobile users.

It is a good idea, however, to make as many of your adverts and apps as you can mobile friendly. For example, if you own a clothes shop and you are advertising a sale, you want to be able to target customers who are already shopping near your store. Customers who are already shopping will be using their phones.

In November last year, Facebook Mobile hit 488 million monthly active users. Try to ensure that every single one can access you businesses Facebook apps.

Conclusions:

Keeping your business page up-to-date, not just the content you post but the posts you delete, is of vital importance.

Your fans won’t want to come to your page unless the content is changing frequently, giving them something interesting and new to look at and potentially share.

Stay current by utilising Facebook’s frequent updates to the advantage of your business, whether on desktop or mobile devices.

How do you get the best out of your business’ Facebook page?