Don't just broadcast a sales message
The key to a successful social media presence lies with the social part. Your business should engage with others and assist where possible rather than just trying to sell all the time.
Choose your social media sites
There are few business owners who have time to use all the various social media platforms. It's best to try some out initially and see how useful they are before deciding on one or two to focus on as an addition to your marketing mix.
Set your success parameters
Before using social media sites it's wise to decide on what you're trying to achieve. This could range from brand awareness to generating more comments on your blog or increasing the number of sales leads gained online.
Be persistent and consistent
Like most things in business, social media requires a consistent approach in order to get results. If you fail to regularly update your Facebook page or Twitter account then you can't expect others to maintain a level of interest in them.
Don't jump on the bandwagon
If for example you're using Twitter and a big story breaks in your industry, don't just comment echoing what the majority of others are saying. It can be hard to stand out from the crowd but if you take a considered approach and try to think of a different angle to the story, more people may sit up and take notice.
Share other's content
Building relationships online can be done through sharing other people's content. For example if you read an interesting blog post via Twitter or Facebook on your industry then you should share it with your contacts (quoting the original source). If you share content then others are more likely to reciprocate.
Brand your accounts
When setting up your social media accounts on Facebook and Twitter you should get the pages custom designed to match the rest of your branding so it's instantly recognisable.
Don't post things just for the sake of it
There may well be days when you don't have anything interesting or relevant to say. If this is the case it's better to post nothing rather than something nobody's interested in like what you're planning to eat for dinner.
Relevance is everything
It can be easy to get hooked on these sites and desperately try to get more fans and followers than your competitors. Remember that it's better to have a small number of followers who are interested in what you've got to say rather than hundreds who couldn't care less.
Put links to your accounts on your website
A good way to gain more followers and fans on social media sites is to integrate logos for the relevant sites on your website's home page.
Article Source: http://EzineArticles.com/5478675