Social media has become a massive part of our day to day lives. It is also a key tool when it comes to marketing your business and its products or services. Businesses across the world big and small have been taking advantage of social media to engage with their customers. We are going to to take a look at some of our predictions for 2014.
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The revolution has already started with the increase in popularity of social networks such as Vine, Instagram and Snapchat. In a fast moving world the 3 minute video has been killed off by 6 seconds of fireworks. The rise of these networks has led to more real time video sharing, where people are creating and sharing direct from their smartphone meaning you could be anywhere doing anything and able to share a video. These 6 second wonders are sure to change the startegy of most videos going on social media now.
Pictures means success
Brands that have used images to share content have huge success with some brands saying that Pinterest and Instagram have actually increased revenue by 5%. This will continue in 2014 and can only get bigger with the likes of Pinterest becoming very important power players rather than being a female dominated network. This is already proving true with Pinterest being the fastest growing network but it also provides greater traffic as well than anywhere else.
Google+ will come into its own
Google+ has always been seen to be chasing the pack but 2014 could be the year that people start to see the full potential of Google+. Google+ currently has the 2nd highest monthly users and that can only increase, on top of this it also has a bigger ownership in terms of of search power. As more and more people begin to use Google's products users will find that they are using Google+ more as integrates all interactions in one place across all Google products. Google authorship will also become a major part of its rise as it will play a huge part in Google's new ranking algorithm.
Social Media is a must if you want to survive
While social media is a big marketing tool at the moment in 2014 it is going to become essential for every business not to just have but be using to engage and promote their brand with customers. Many are seeing how the positive influence of social media is increasing traffic, creating more leads and gains in revenue. Businesses will realise that they will need some knowledge to make sure they take advantage of social media so training or management of a business social media accounts will be needed.
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