6. Be more human!
Many people and businesses make the mistake of only posting about their business and trying to hard sell their products. Social media is about engaging with fans and embracing the social aspect. Consumers want to know who the people are behind the Tweets or Facebook posts. Give your business a bit of personality. Invite your fans into your business world and let them know what is happening within your office environment. Any automated responses to people is a no go. People will be less inclined to come back if they feel as though they are just interacting with a robot.
7. Use those #Hashtags
Hashtags have become a key feature within a majority of social networks. Twitter first pioneered the use of hashtags on social media in June 2009 after a tip from a Twitter user called Chris Messina, suggesting that the use of a hashtag could help group tweets together.
You should make sure to research prior to posting on social media to find out what hashtags your industry is using, to help maximise the potential reach of each post. Facebook are the latest adopters of the hashtag, which has helped users track the conversations on specific subjects.
8. Knowing when to post
Know roughly when the best time to post on your social media is an important aspect of any social media account manager. Every social media account is different as the demographics of each of their fans varies from one another. There are many tools that analyse the habits of your fans and gives you guidance as to when to post during the day to help maximise the activity on that particular piece of content. We personally useEzeesocial to help us with our posting scheduling with an easy to use reports feature.
9. Share buttons
This tip is very simple but its surprising how often you see blogs without any social media share buttons. There is very minimal effort on your part, and its effect can be huge. It allows your readers to instantly share your content with their friends, which in turn, increases your audience.
Many social media sites offer resources which quickly hands you a HTML code for your social media button. Simply add the code into your blog and you're well on your way to increasing your social media engagement.
10. Creating and joining groups/communities
Joining groups and communities on social networks can be used to leverage a great amount of traffic. Creating a group can be hard work as there are a lot of them out there and you may find it tough to get people to join. If you have a large social community already, then this might not be such of a problem. Joining groups within your niche and posting within that community can help drive traffic. Be sure to read the rules and regulations first before posting as some groups may dislike self promotion. There are many stagnant groups out there, so take the time to search for the most active communities.
By implementing these 10 tips into your social media strategy, you too should see can increase in traffic. Do you use another strategy we have no mentioned? Let us know in the comments below.