5 Tips on How to Develop a Twitter Marketing Strategy

You'll find as you make plans to start or grow your business you'll need to have a strategy for each tool you use. Twitter especially, needs to have a strategy all of its own as it is a unique micro-blogging platform.

As all the social media platforms are different - you'll find it almost impossible to use them in the same way. This is due to the different audiences who want different results from using individual social media sites like, Facebook, LinkedIn and Twitter.

Tip #1
Your first step should be deciding on why you want to use Twitter in the first place.

You'll find it's a BIG mistake to try to use Twitter to just promote your products and services as it really is a 'tool of engagement' so it should be a mixture of promotion and social chit-chat with some useful tips and information.

In fact, Twitter users normally feel they are actually connecting with a 'real' person and not an automated 'bot' or mechanical tool.

Tip #2
If you have employees (or plan to in the future... think big!) encourage them to Tweet during the day, providing they are showing your company in a positive light and are also engaging and interacting with followers.

They can do this by answering customers queries or by sending out coupons, or monitoring competitions, etc. Let's face it, we're all human beings and we like talking to other people before we make our buying decisions.

It's fine for them to add some personal Tweets, as long as they show themselves (and your company) in a positive light, of course.

Tip #3
Twitter etiquette usually assumes that you always follow those who follow you right back. However, you may want to monitor your followers as often the spammers are active too.

It's also important that you are proactive in searching for people who are in your target market, so you can follow them and hopefully they will follow you right back. If they do, remember to always be respectful and post relevant content if you want them to keep following you.

Don't be tempted to become bland and use Twitter as just a promotional tool, as people will soon stop caring about your Tweets and unfollow you.

Tip #4
You always want to be monitoring anyone who is talking about your products or services - this is a great way for FREE marketing research. Understanding their expectations and what they desire will help you build a strong relationship with them.

Once you know them well enough you'll know what keywords will get more response from them.

Tip #5
Once you have made up your mind to use Twitter then you really do have to commit to using it regularly. Plan your strategy carefully and aim for a happy medium, sharing good useful information and a little about what you are doing in your personal life (without going overboard).

You'll soon find your rhythm once you get started. Remember to always evaluate how you're doing with your strategies and tactics on a regular basis by studying the responses you get.

Article Source: http://EzineArticles.com/7897189

Five Metrics You Need to Measure On Social Media

Getting your social media marketing strategy right is all about preparation, planning and then monitoring your strategy’s success. The best way to monitor the success of your social media marketing is by measuring a number of metrics, working out what's benefiting your company and what isn't, and then adapting and improving your strategy.

Facebook, Google, YouTube and Pinterest all have analytics tools which can help you measure key metrics. If you want to measure your success on Twitter, use a social media management tool likeEzeesocial. What metrics do you need to measure, then, to measure your success? There are quite a few, but to start with, here are the five key metrics you should be monitoring.

1. Reach

Essentially, reach is how many people have seen your content. Generally, only your fans and followers will see your content but, occasionally, it will be seen by the friends of your fans or general users. If you pay for advertising or share your content with the public, then general users are more likely to see your content.

Measuring your reach is vitally important, not only does your reach illustrate how popular your content is, it also gives you an idea of the value of your content's audience. If you have a lot of followers and fans but your reach is still poor, then your fans and followers are purposefully ignoring your posts or, even worse, hiding your content from their feeds.

By measuring your reach, you can work out how to improve your content so that it gets seen by the right audience.

2. Engagement

Facebook defines engagement as “the number of people who have clicked anywhere on your post”. Comments, likes, retweets, favorites, repins, shares and +1s are all types of engagement. Engagement, at its simplest, shows you what sort of content is most appreciated by your audience.

You need to monitor the engagement on your social media sites so that you can work out what sort of content works best and then use it to interact with your audience. If someone comments on your Facebook post, or retweets your tweet, it gives you the opportunity to start a conversation with them online and, maybe, find out a little about their perception of your company.

3. Talking About

It is vital for any company, however big or small, to be part of the conversation online. If no one is talking about your brand, then no one will hear about it. Word-of-mouth marketing is still one of the most powerful marketing tools in a company’s arsenal.

Businesses need to listen to the conversation. They need to try to get involved themselves so that they can promote their brand. Businesses also need to monitor the conversation about their industry, as well as the conversation in general: there are countless opportunities online for companies to join conversations and draw attention to themselves.

4. Sentiment


Leading on from the section above, sentiment analysis is the measurement of how popular your brand is online. By monitoring what people say about your company you can alter and adapt your strategy in order to change public opinion.

Social media management tools, such as Ezeesocial, provide users with graphs and tables measuring sentiment online. Businesses can also see all the comments about their company online and even answer directly to them.

5. Click-Through Rate

There’s little point in maintaining an active social media presence unless it drives traffic to your website, encouraging users to buy your products and services. It is vitally important that you measure the click-through rate (or CTR) of your links: are people clicking on the links you post on social media?

Work out what links get clicked most often. Are they shortened URLs? Are they the links you post on Twitter, Facebook or Pinterest? Pinterest pictures can link back to your site, are people clicking on them? For more information on getting your Twitter links just right, check out this article I wrote last week.

How do you monitor and measure the success of your social media strategies?