Browsing Facebook on iOS and Android devices is one of the public’s most popular pastimes: the average smartphone owner spends 18% of the time on their device accessing Facebook, while in the UK alone mobile usage has increased by 22% in the last year.
As more and more people purchase tablet and smartphone devices, using them to access social media networks like Facebook, it becomes increasingly important for businesses, both big and small, to optimise their Facebook business pages for mobile devices.
If you are a business owner, don’t worry: optimizing your Facebook page for mobile devices is very easy. Just follow the three simple steps I have outlined below.
1. Make the most of the space
When optimising your Facebook page for mobile devices, the biggest concern is space. A severely truncated version of your business’ page for desktop devices appears on smartphones, missing the majority of the timeline, the iframes, the comments box and even some of the text from longer posts.
If you are trying to promote your business on mobile, try to use simple, eye-catching pictures and snappy, concise text. Of course, you need to make sure that the stuff you are posting on your page with mobile devices in mind won’t look terrible on desktop devices.
If you want a post to stand out you can pin it to the top of your page. Pinned posts appear beneath a page’s profile picture, cover photo and calls to action, so they are on a user’s screen as soon as they visit the page. Pinning posts is an easy and effective way to ensure that the content you want to get seen is seen.
2. Make the most of the features
It is extremely important that all the information on your page is correct, especially the address information because, using Facebook’s Local Search feature, potential customers and clients are able to find and visit your business.
All Facebook business pages feature call to action buttons, visibly displayed beneath the cover photo. On mobile devices, local business pages with a fixed address (as opposed to the pages of larger corporations and brands) feature a ‘Like’, a ‘Check In’ and a ‘Call’ button. Try to encourage customers and clients to check in or like your business when they visit by displaying clear signage which gives them information and specific instructions on how to find your page. The more people like and check in on your business’ page, the more people will discover your business – also, it will improve the interaction stats on your page.
Beneath the interaction stats are photos. In the case of local businesses, there are two photo tabs: one for photos taken in the location and one for photos posted by the page administrators. Post photos of you and your colleagues enjoying themselves in your business and encourage customers and clients to do the same – people are more likely to visit businesses where people have fun.
3. Use the Page Manager app
You should not only be optimising your page for Facebook Mobile, you should also be optimising your page on Facebook Mobile.
The Facebook Page Manager app is a great tool for page administrators who cannot always access Facebook from a desktop device. On the app, you can post updates and photos, respond to comments, access and send messages, set up notifications and view your Page Insights.
The newest version of the app even allows admins to apply Instagram filters to their photos before posting them and add stickers to messages.
How do you encourage people to like and check in on your business’ page?