Everyone has been talking about making use of Twitter to reach out to more targeted audiences, and getting more customers using this extremely easy to use social networking platform, you need to use it the correct way in order to reap maximum benefits from it.
As with all marketing mediums, there are certain things you need to look out for (and make sure you do not make the same mistakes) to make sure that you get maximum results from your marketing efforts (and not seeing hard work going down the drain).
In this article, you will discover 3 Twitter don'ts that you must avoid at all costs if you want to have an effective marketing campaign using Twitter.
1. Unrelated/Poor Quality Content
People choose to follow you for one reason - And that reason is that they believe that you do have something that they are interested in (in the subject they are interested in).
If you want to retain your followers, make sure that you post only quality content (meaning, content that is related to the niche that you are in).
You can either write these content yourself, or you can post links to contents that you come across which you find interesting and think will benefit your followers.
2. Spamming Your Affiliate Links
Do not spam your followers with nothing but affiliate links to products and services that you are promoting. By doing so will result in your followers gradually unfollow you, simply because you are nothing but a spammer.
What you should do instead is to have a mix of good quality content along with product promotions - For example, you can post 3 to 4 good quality content in your tweets, followed by 1 product recommendation.
By doing so, your followers will be more receptive to your product recommendations - And hence are more willing to check out (and buy what you have recommended) rather than you flood your entire Twitter account with your affiliate links.
As with all social networking sites, you need to participate frequently in order for your Twitter marketing efforts to be effectively.
On the average, I would recommend that you post a tweet every single day (or every alternate days).
On top of posting tweets to share contents or promote a product/service, you may also want to participate in ongoing discussions, or responding to your followers' questions.
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