Relationships with your audience on Social Media

Are you an online social networking freak? If yes, it’s not too surprising. People's inclination towards social sites is on the increase, which means it's never been easier for businesses with a social media presence to attract and interact with their social savvy customers. Social media is a tool that has revolutionised the way in which businesses provide information, promote their services and engage with their target audience.

Most businesses start out their social media strategies by simply posting their latest updates/features on their Facebook page or Twitter account. They usually post regularly but without any idea of how best to tailor it to suit their audience. This can be a waste of content as without an end goal in mind, the social media strategy has no direction.

The solution to this stumbling block is to be more interactive and engaging with your audience. A good question to ask is 'how can we be more captivating to this particular audience?' People will not find you interesting if all you are doing is trying to sell yourself. It's a good idea to constantly evaluate your social media strategy and to tweak it appropriately.

People love to read interesting information, yes! But they also love it when a businesses listen to their needs and opinions. So begin with asking them questions and take note of the positive and negative responses.

Another good idea is to encourage voting polls on a certain topic which requires feedback from the audience. Also small giveaways can work, whether it be in the form of a simple ebook or a sample of the product you sell. This way user’s trust is gained by the brand. And there are a lot of other ways to increase interaction such as building relations with influencers via twitter. Remember, don’t respond to criticism or messages with the same standardised custom message, make it personal!

Once you have secured enough faith in your customer’s mind about your brand, then you can surface with your content strategies as now you have perceived the taste and interests of your target audiences. The moral of the story is you should share only 20% of the information/assets about your services on social media and the rest should be fun, interactive posts that suit your customers interests.

This kind of relationship keeps the users content and assured.